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Automate lead generation: a direct driver of your growth

In an ultra-competitive environment, sales and marketing teams can no longer afford to waste time on manual processes or poorly qualified leads.

At Overto, we help organizations transform their lead generation into an industrialized, manageable, and performance-driven system directly aligned with your growth objectives.

Automate lead generation: a direct driver of your growth

In an ultra-competitive environment, sales and marketing teams can no longer afford to waste time on manual processes or poorly qualified leads.

At Overto, we help organizations transform their lead generation into an industrialized, manageable, and performance-driven system directly aligned with your growth objectives.

Why automating lead generation is a key CxO priority

Enhance collaboration between marketing and sales

Automation enables a seamless handoff between acquisition, nurturing, and closing, with better-qualified and more closely tracked leads.

Speed up conversion and shorten the sales cycle

Hot leads are identified earlier, qualified more precisely, and immediately integrated into sales workflows.

Manage with reliable, real-time data

Pipeline tracking, campaign performance, and conversion rates by source. You make decisions based on clear and measurable data.

Enhance the scalability of acquisition

You launch targeted campaigns at scale without adding headcount or complicating your organization.

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Our approach: intelligent automation designed to boost performance

Modélisation du parcours lead-to-sale

Modeling the lead-to-sale journey

Identifying key touchpoints, mapping channels, and defining qualification criteria.

Configuration de workflows sur mesure

Custom workflow configuration

Capture, scoring, nurturing, attribution, and handoff to sales teams. We orchestrate each step using your existing tools (CRM, marketing automation, etc.).

Déploiement et pilotage

Deployment and management

Integration into the CRM environment, dashboard setup, and synchronization with field teams.

Transformative impacts for your organization

A better-fed, better-prioritized pipeline

Your teams focus on higher-potential leads with more reliable data.

Stronger alignment between marketing, sales, and product leadership

Metrics become shared, decisions more consistent, and campaigns more effective.

More predictable and scalable acquisition

You reduce reliance on one-off actions and build a long-term demand generation engine.

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Why partner with Overto

Cross-functional expertise in CRM, marketing automation, and sales processes

We engage with marketing teams, salespeople, and decision-makers alike.

Tool-agnostic approach

Whether you use Salesforce, Zoho, Dynamics, HubSpot, or Marketo, we build solutions around your reality.

Results-oriented approach

Our projects are designed to deliver measurable impact on your conversion rate and acquisition cost.

Ready to scale lead generation and boost your sales performance?

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