{"id":3966,"date":"2026-07-17T16:05:01","date_gmt":"2026-07-17T14:05:01","guid":{"rendered":"https:\/\/www.overto.fr\/?page_id=3966"},"modified":"2026-07-17T17:49:30","modified_gmt":"2026-07-17T15:49:30","slug":"publications","status":"publish","type":"page","link":"https:\/\/www.overto.fr\/en\/publications\/","title":{"rendered":"Publications"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"3966\" class=\"elementor elementor-3966\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e730950 e-con-full e-flex e-con e-parent\" data-id=\"1e730950\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-77f8c698 e-con-full e-flex e-con e-child\" data-id=\"77f8c698\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-567d37b7 elementor-widget elementor-widget-heading\" data-id=\"567d37b7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"emphasis\">Publications<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77623c4 elementor-widget elementor-widget-heading\" data-id=\"77623c4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Analyses pour fiabiliser le pilotage commercial, les donn\u00e9es et les syst\u00e8mes CRM.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-550f1909 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"550f1909\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Articles, points de vue et ressources pour aider les directions B2B \u00e0 mieux structurer leurs processus, fiabiliser leurs donn\u00e9es commerciales et faire de leurs outils un v\u00e9ritable support de pilotage.<\/p><p>Overto publie des analyses sur les enjeux CRM, data, reporting et transformation qui influencent directement la qualit\u00e9 des d\u00e9cisions commerciales et financi\u00e8res.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-393b4251 e-transform elementor-widget elementor-widget-button\" data-id=\"393b4251\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#a-la-une\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-down-arrow1\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrir les derni\u00e8res publications<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2bf2b42 e-flex e-con-boxed e-con e-child\" data-id=\"2bf2b42\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76e93f4 elementor-widget elementor-widget-image\" data-id=\"76e93f4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.overto.fr\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-17-juil.-2026-16_48_28-1024x768.png\" class=\"attachment-large size-large wp-image-3973\" alt=\"\" srcset=\"https:\/\/www.overto.fr\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-17-juil.-2026-16_48_28-1024x768.png 1024w, https:\/\/www.overto.fr\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-17-juil.-2026-16_48_28-300x225.png 300w, https:\/\/www.overto.fr\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-17-juil.-2026-16_48_28-768x576.png 768w, https:\/\/www.overto.fr\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-17-juil.-2026-16_48_28-16x12.png 16w, https:\/\/www.overto.fr\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-17-juil.-2026-16_48_28.png 1448w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bfa1714 e-flex e-con-boxed e-con e-parent\" data-id=\"1bfa1714\" data-element_type=\"container\" id=\"a-la-une\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-15eb0d7a e-con-full e-flex e-con e-child\" data-id=\"15eb0d7a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a72aced elementor-widget elementor-widget-heading\" data-id=\"a72aced\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c0 la une<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f372cb elementor-grid-1 elementor-widget__width-initial elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"0f372cb\" data-element_type=\"widget\" data-settings=\"{&quot;template_id&quot;:3974,&quot;columns&quot;:1,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\">\n\t\t<style id=\"loop-dynamic-3974\">.e-loop-item-2939 .elementor-element.elementor-element-e8bb2ae:not(.elementor-motion-effects-element-type-background), .e-loop-item-2939 .elementor-element.elementor-element-e8bb2ae > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/www.overto.fr\/wp-content\/uploads\/2026\/04\/pexels-efrem-efre-2786187-38592529-scaled.jpg\");}<\/style><style id=\"loop-3974\">.elementor-3974 .elementor-element.elementor-element-7c31ac9{--display:flex;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;border-style:solid;--border-style:solid;border-width:1px 1px 1px 1px;--border-top-width:1px;--border-right-width:1px;--border-bottom-width:1px;--border-left-width:1px;border-color:#E0E0E0;--border-color:#E0E0E0;--border-radius:10px 10px 10px 10px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-3974 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.elementor-icon-list-item{font-size:0.9em;}.elementor-3974 .elementor-element.elementor-element-5b29e6c .elementor-button{background-color:#A9616100;fill:#002C5B;color:#002C5B;border-style:none;padding:0px 0px 0px 0px;}.elementor-3974 .elementor-element.elementor-element-5b29e6c > .elementor-widget-container{margin:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-3974 .elementor-element.elementor-element-5b29e6c .elementor-button-content-wrapper{flex-direction:row-reverse;}.elementor-3974 .elementor-element.elementor-element-5b29e6c .elementor-button .elementor-button-content-wrapper{gap:9px;}@media(min-width:768px){.elementor-3974 .elementor-element.elementor-element-7c31ac9{--width:100%;}}\/* Start custom CSS for button, class: .elementor-element-5b29e6c *\/.elementor-3974 .elementor-element.elementor-element-5b29e6c .elementor-button-icon{\n    transition: transform .25s ease;\n    transform: translateY(1px);\n}\n\n.elementor-3974 .elementor-element.elementor-element-5b29e6c:hover .elementor-button-icon{\n    transform: translateX(3px) translateY(1px);\n}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"3974\" class=\"elementor elementor-3974 e-loop-item e-loop-item-2939 post-2939 post type-post status-publish format-standard has-post-thumbnail hentry category-note-executive\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-7c31ac9 e-con-full e-flex e-con e-parent\" data-id=\"7c31ac9\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e8bb2ae e-con-full e-flex e-con e-child\" data-id=\"e8bb2ae\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5884447 e-con-full e-flex e-con e-child\" data-id=\"5884447\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3c2c929 e-flex e-con-boxed e-con e-child\" data-id=\"3c2c929\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83b5fe1 elementor-widget__width-auto elementor-widget elementor-widget-post-info\" data-id=\"83b5fe1\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-b715c23 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/www.overto.fr\/en\/category\/note-executive\/\" class=\"elementor-post-info__terms-list-item\">Note executive<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0abbef elementor-widget elementor-widget-post-info\" data-id=\"d0abbef\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6d19dd1 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>22 April 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9d7598 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"e9d7598\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.overto.fr\/en\/pourquoi-votre-crm-vous-ment-et-pourquoi-ce-nest-pas-sa-faute\/\">Ce que votre CRM dit vraiment de votre organisation<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b9050b elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"6b9050b\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tLes probl\u00e8mes de pr\u00e9visions, de reporting ou de pilotage commercial viennent rarement du logiciel lui-m\u00eame. Ils viennent plus souvent de r\u00e8gles implicites, d\u2019arbitrages invisibles et d\u2019une gouvernance de la donn\u00e9e insuffisamment structur\u00e9e.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b29e6c elementor-align-left elementor-widget elementor-widget-button\" data-id=\"5b29e6c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.overto.fr\/en\/pourquoi-votre-crm-vous-ment-et-pourquoi-ce-nest-pas-sa-faute\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"jki jki-arrow-right-light\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lire l'analyse<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Publications Analyses pour fiabiliser le pilotage commercial, les donn\u00e9es et les syst\u00e8mes CRM. Articles, points de vue et ressources pour aider les directions B2B \u00e0 mieux structurer leurs processus, fiabiliser leurs donn\u00e9es commerciales et faire de leurs outils un v\u00e9ritable support de pilotage. Overto publie des analyses sur les enjeux CRM, data, reporting et transformation [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3966","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.overto.fr\/en\/wp-json\/wp\/v2\/pages\/3966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.overto.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.overto.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.overto.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.overto.fr\/en\/wp-json\/wp\/v2\/comments?post=3966"}],"version-history":[{"count":19,"href":"https:\/\/www.overto.fr\/en\/wp-json\/wp\/v2\/pages\/3966\/revisions"}],"predecessor-version":[{"id":3998,"href":"https:\/\/www.overto.fr\/en\/wp-json\/wp\/v2\/pages\/3966\/revisions\/3998"}],"wp:attachment":[{"href":"https:\/\/www.overto.fr\/en\/wp-json\/wp\/v2\/media?parent=3966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}