{"id":3958,"date":"2026-07-17T12:15:38","date_gmt":"2026-07-17T10:15:38","guid":{"rendered":"https:\/\/www.overto.fr\/?page_id=3958"},"modified":"2026-07-17T15:04:08","modified_gmt":"2026-07-17T13:04:08","slug":"a-propos","status":"publish","type":"page","link":"https:\/\/www.overto.fr\/en\/a-propos\/","title":{"rendered":"\u00c0 propos"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"3958\" class=\"elementor elementor-3958\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2453b0f9 e-con-full e-flex e-con e-parent\" data-id=\"2453b0f9\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-79e5fe9d e-con-full e-flex e-con e-child\" data-id=\"79e5fe9d\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7b5e829a e-con-full e-flex e-con e-child\" data-id=\"7b5e829a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa9b0c6 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"aa9b0c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c0 propos d&rsquo;Overto<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11a2a0d5 elementor-widget elementor-widget-heading\" data-id=\"11a2a0d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un cabinet de conseil pour <span class=\"emphasis\">fiabiliser<\/span> le pilotage des organisations B2B<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46e65fa4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"46e65fa4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Overto accompagne les organisations B2B lorsque leurs processus, leurs donn\u00e9es et leurs outils ne permettent plus de piloter l\u2019activit\u00e9 avec suffisamment de clart\u00e9.<\/p>\n\n<p>Nous intervenons \u00e0 la crois\u00e9e du CRM, de la gouvernance des donn\u00e9es, du reporting et des processus commerciaux pour aider les directions \u00e0 prendre de meilleures d\u00e9cisions, sur la base d\u2019informations fiables, structur\u00e9es et r\u00e9ellement exploitables.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b573587 elementor-widget elementor-widget-button\" data-id=\"7b573587\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.overto.fr\/en\/parler-a-un-expert\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Parler de votre contexte&nbsp;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e0c9bce e-con-full e-flex e-con e-child\" data-id=\"e0c9bce\" data-element_type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:30,&quot;end&quot;:91}},&quot;motion_fx_blur_effect&quot;:&quot;yes&quot;,&quot;motion_fx_blur_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:29,&quot;end&quot;:63}},&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_blur_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_blur_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:7,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t<div class=\"elementor-element elementor-element-55477dc2 e-con-full e-flex e-con e-child\" data-id=\"55477dc2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7c6ee17c e-con-full e-flex e-con e-child\" data-id=\"7c6ee17c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f5ede4d elementor-widget elementor-widget-heading\" data-id=\"1f5ede4d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Notre conviction<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6816a8e elementor-widget elementor-widget-text-editor\" data-id=\"6816a8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le sujet n\u2019est pas seulement de choisir ou configurer un CRM. <\/p>\n\n<p>Le sujet est de construire un syst\u00e8me de pilotage capable de relier les \u00e9quipes, les donn\u00e9es, les processus et les d\u00e9cisions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21164eea e-flex e-con-boxed e-con e-parent\" data-id=\"21164eea\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-27705ac9 e-con-full e-flex e-con e-child\" data-id=\"27705ac9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32898bc0 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"32898bc0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Notre point de vue<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54a7a064 elementor-widget elementor-widget-heading\" data-id=\"54a7a064\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le CRM n\u2019est pas le sujet central. Le sujet, c\u2019est le <span class=\"emphasis\">pilotage<\/span>.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4565f86 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"4565f86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"1203\" data-end=\"1465\">Dans beaucoup d\u2019organisations, le CRM est pr\u00e9sent\u00e9 comme la source de v\u00e9rit\u00e9 commerciale. Pourtant, les directions continuent souvent \u00e0 reconstruire les chiffres dans Excel, \u00e0 contester les pr\u00e9visions ou \u00e0 arbitrer sur des donn\u00e9es incompl\u00e8tes.<\/p><p data-start=\"1467\" data-end=\"1704\">Le probl\u00e8me ne vient pas toujours de l\u2019outil. Il vient plus souvent de ce que l\u2019outil r\u00e9v\u00e8le : des processus peu stabilis\u00e9s, des r\u00e8gles de gestion implicites, des responsabilit\u00e9s floues et une donn\u00e9e commerciale insuffisamment gouvern\u00e9e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24b17256 e-grid e-con-full e-con e-child\" data-id=\"24b17256\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-62000f79 e-con-full e-transform e-flex e-con e-child\" data-id=\"62000f79\" data-element_type=\"container\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-4,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28989351 elementor-widget elementor-widget-text-editor\" data-id=\"28989351\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>01<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26f4b3d3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"26f4b3d3\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68f15a5b elementor-widget elementor-widget-heading\" data-id=\"68f15a5b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Les donn\u00e9es commerciales engagent toute l\u2019organisation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dcf62ac elementor-widget elementor-widget-text-editor\" data-id=\"4dcf62ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pipeline, forecast, comptes clients, opportunit\u00e9s, taux de transformation, revenus pr\u00e9visionnels : ces informations d\u00e9passent largement la direction commerciale. Elles alimentent les d\u00e9cisions financi\u00e8res, op\u00e9rationnelles et strat\u00e9giques.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5396a3a e-con-full e-transform e-flex e-con e-child\" data-id=\"5396a3a\" data-element_type=\"container\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-4,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48f8f41b elementor-widget elementor-widget-text-editor\" data-id=\"48f8f41b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>02<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f6fa28a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4f6fa28a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d89c6b7 elementor-widget elementor-widget-heading\" data-id=\"2d89c6b7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Les outils ne compensent pas l\u2019absence de r\u00e8gles<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28c041c1 elementor-widget elementor-widget-text-editor\" data-id=\"28c041c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un CRM, un ERP ou un outil de reporting ne peut pas produire une information fiable si les d\u00e9finitions, les \u00e9tapes, les responsabilit\u00e9s et les contr\u00f4les ne sont pas clairement \u00e9tablis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28fb1292 e-con-full e-transform e-flex e-con e-child\" data-id=\"28fb1292\" data-element_type=\"container\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-4,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-255f0a2d elementor-widget elementor-widget-text-editor\" data-id=\"255f0a2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>03<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63e68c16 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"63e68c16\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5648b879 elementor-widget elementor-widget-heading\" data-id=\"5648b879\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La croissance rend les \u00e9carts visibles<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5877784d elementor-widget elementor-widget-text-editor\" data-id=\"5877784d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorsque l\u2019organisation se d\u00e9veloppe, les approximations acceptables au d\u00e9part deviennent des freins : donn\u00e9es incoh\u00e9rentes, reporting contest\u00e9, adoption partielle, d\u00e9cisions ralenties.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46552deb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"46552deb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Overto part de cette conviction : la technologie n\u2019a de valeur que lorsqu\u2019elle s\u2019inscrit dans un syst\u00e8me de pilotage clair, gouvern\u00e9 et compris par les \u00e9quipes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d543d7b e-flex e-con-boxed e-con e-parent\" data-id=\"5d543d7b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1bed783c e-con-full e-flex e-con e-child\" data-id=\"1bed783c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cdf527f elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"cdf527f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our approach<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c41b7d7 elementor-widget elementor-widget-heading\" data-id=\"5c41b7d7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"emphasis\">Structurer<\/span> avant de transformer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4be8b8e3 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"4be8b8e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"2897\" data-end=\"3060\">Nous n\u2019abordons pas les projets CRM, data ou reporting comme de simples projets d\u2019outillage. Nous les abordons comme des projets d\u2019organisation.<\/p><p data-start=\"3062\" data-end=\"3248\">Notre r\u00f4le consiste \u00e0 clarifier ce qui doit \u00eatre pilot\u00e9, comment l\u2019information doit circuler, quelles r\u00e8gles doivent \u00eatre appliqu\u00e9es et comment les outils doivent soutenir ces d\u00e9cisions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c13ede0 e-grid e-con-full e-con e-child\" data-id=\"4c13ede0\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4818d2de e-con-full e-flex e-con e-child\" data-id=\"4818d2de\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14816c37 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"14816c37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>01<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-473d5c1f e-con-full e-flex e-con e-child\" data-id=\"473d5c1f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52ba112d elementor-widget elementor-widget-heading\" data-id=\"52ba112d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Observer<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a1f0fa2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1a1f0fa2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comprendre les processus existants, les usages r\u00e9els, les \u00e9carts entre r\u00e8gles th\u00e9oriques et pratiques op\u00e9rationnelles, ainsi que les points de friction entre \u00e9quipes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59e31857 e-con-full e-flex e-con e-child\" data-id=\"59e31857\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c7316b8 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"4c7316b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>02<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e2b30ba e-con-full e-flex e-con e-child\" data-id=\"2e2b30ba\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c36b453 elementor-widget elementor-widget-heading\" data-id=\"3c36b453\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Structurer<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28731747 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"28731747\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Clarifier les \u00e9tapes, les responsabilit\u00e9s, les d\u00e9finitions de donn\u00e9es, les r\u00e8gles de gestion, les indicateurs et les arbitrages n\u00e9cessaires au pilotage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-485bff94 e-con-full e-flex e-con e-child\" data-id=\"485bff94\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4077043 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"4077043\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>03<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c9009c e-con-full e-flex e-con e-child\" data-id=\"6c9009c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58e59b6a elementor-widget elementor-widget-heading\" data-id=\"58e59b6a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Transformer<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f9df993 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1f9df993\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aligner les outils, les flux, les automatisations, les interfaces et les reportings avec le fonctionnement cible de l\u2019organisation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-923e277 e-con-full e-flex e-con e-child\" data-id=\"923e277\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-157c4500 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"157c4500\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>04<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69ada67c e-con-full e-flex e-con e-child\" data-id=\"69ada67c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68fbcd25 elementor-widget elementor-widget-heading\" data-id=\"68fbcd25\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Faire \u00e9voluer<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62afb6c8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"62afb6c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mettre en place les routines de gouvernance, de priorisation et d\u2019am\u00e9lioration continue qui permettent au syst\u00e8me de rester fiable dans le temps.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-420f7203 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"420f7203\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cette approche permet d\u2019\u00e9viter deux \u00e9cueils fr\u00e9quents : configurer trop vite un outil mal cadr\u00e9, ou produire des recommandations qui ne se traduisent pas dans les usages.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f86bc14 e-flex e-con-boxed e-con e-parent\" data-id=\"1f86bc14\" data-element_type=\"container\" id=\"about\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dcb9eb3 e-con-full e-flex e-con e-child\" data-id=\"dcb9eb3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eefff0d elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"eefff0d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0Ce qui nous distingue<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40781bf8 elementor-widget elementor-widget-heading\" data-id=\"40781bf8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une lecture m\u00e9tier, data et syst\u00e8me du <span class=\"emphasis\">pilotage<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35536dfe elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"35536dfe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0Overto ne se positionne pas comme un int\u00e9grateur CRM classique. Nous intervenons lorsque la question d\u00e9passe le param\u00e9trage de l\u2019outil : fiabilit\u00e9 des donn\u00e9es, coh\u00e9rence des processus, qualit\u00e9 du reporting, gouvernance des \u00e9volutions et capacit\u00e9 des directions \u00e0 piloter.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d0e868f e-grid e-con-full e-con e-child\" data-id=\"d0e868f\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-45482a6b e-con-full e-transform e-flex e-con e-child\" data-id=\"45482a6b\" data-element_type=\"container\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-3,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da5ee55 elementor-view-stacked elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"da5ee55\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-balance-scale\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 336h-.02c0-16.18 1.34-8.73-85.05-181.51-17.65-35.29-68.19-35.36-85.87 0C-2.06 328.75.02 320.33.02 336H0c0 44.18 57.31 80 128 80s128-35.82 128-80zM128 176l72 144H56l72-144zm511.98 160c0-16.18 1.34-8.73-85.05-181.51-17.65-35.29-68.19-35.36-85.87 0-87.12 174.26-85.04 165.84-85.04 181.51H384c0 44.18 57.31 80 128 80s128-35.82 128-80h-.02zM440 320l72-144 72 144H440zm88 128H352V153.25c23.51-10.29 41.16-31.48 46.39-57.25H528c8.84 0 16-7.16 16-16V48c0-8.84-7.16-16-16-16H383.64C369.04 12.68 346.09 0 320 0s-49.04 12.68-63.64 32H112c-8.84 0-16 7.16-16 16v32c0 8.84 7.16 16 16 16h129.61c5.23 25.76 22.87 46.96 46.39 57.25V448H112c-8.84 0-16 7.16-16 16v32c0 8.84 7.16 16 16 16h416c8.84 0 16-7.16 16-16v-32c0-8.84-7.16-16-16-16z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a6da571 elementor-widget elementor-widget-heading\" data-id=\"1a6da571\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ind\u00e9pendance<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d2f8a04 elementor-widget elementor-widget-text-editor\" data-id=\"3d2f8a04\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous ne partons pas d\u2019une technologie \u00e0 vendre. Nous partons du contexte de l\u2019organisation, de ses contraintes, de ses priorit\u00e9s et de sa capacit\u00e9 r\u00e9elle \u00e0 administrer la solution dans la dur\u00e9e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3436320d e-con-full e-transform e-flex e-con e-child\" data-id=\"3436320d\" data-element_type=\"container\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-3,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67ed92d elementor-view-stacked elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"67ed92d\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chart-line\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M496 384H64V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-32c0-8.84-7.16-16-16-16zM464 96H345.94c-21.38 0-32.09 25.85-16.97 40.97l32.4 32.4L288 242.75l-73.37-73.37c-12.5-12.5-32.76-12.5-45.25 0l-68.69 68.69c-6.25 6.25-6.25 16.38 0 22.63l22.62 22.62c6.25 6.25 16.38 6.25 22.63 0L192 237.25l73.37 73.37c12.5 12.5 32.76 12.5 45.25 0l96-96 32.4 32.4c15.12 15.12 40.97 4.41 40.97-16.97V112c.01-8.84-7.15-16-15.99-16z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bd02e2c elementor-widget elementor-widget-heading\" data-id=\"6bd02e2c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Culture du pilotage<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faf6bf1 elementor-widget elementor-widget-text-editor\" data-id=\"faf6bf1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous relions les processus commerciaux aux exigences de reporting, de forecast, de gouvernance des donn\u00e9es et de prise de d\u00e9cision.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d4897f1 e-con-full e-transform e-flex e-con e-child\" data-id=\"2d4897f1\" data-element_type=\"container\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-3,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05ef463 elementor-view-stacked elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"05ef463\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-list\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ff3ec6c elementor-widget elementor-widget-heading\" data-id=\"5ff3ec6c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pragmatisme op\u00e9rationnel<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a6853e5 elementor-widget elementor-widget-text-editor\" data-id=\"1a6853e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous produisons des diagnostics, trajectoires, r\u00e8gles et livrables utilisables par les \u00e9quipes, pas uniquement des recommandations de principe.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9573085 e-con-full e-transform e-flex e-con e-child\" data-id=\"9573085\" data-element_type=\"container\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-3,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53cd278 elementor-view-stacked elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"53cd278\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-layer-group\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12.41 148.02l232.94 105.67c6.8 3.09 14.49 3.09 21.29 0l232.94-105.67c16.55-7.51 16.55-32.52 0-40.03L266.65 2.31a25.607 25.607 0 0 0-21.29 0L12.41 107.98c-16.55 7.51-16.55 32.53 0 40.04zm487.18 88.28l-58.09-26.33-161.64 73.27c-7.56 3.43-15.59 5.17-23.86 5.17s-16.29-1.74-23.86-5.17L70.51 209.97l-58.1 26.33c-16.55 7.5-16.55 32.5 0 40l232.94 105.59c6.8 3.08 14.49 3.08 21.29 0L499.59 276.3c16.55-7.5 16.55-32.5 0-40zm0 127.8l-57.87-26.23-161.86 73.37c-7.56 3.43-15.59 5.17-23.86 5.17s-16.29-1.74-23.86-5.17L70.29 337.87 12.41 364.1c-16.55 7.5-16.55 32.5 0 40l232.94 105.59c6.8 3.08 14.49 3.08 21.29 0L499.59 404.1c16.55-7.5 16.55-32.5 0-40z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68202e1 elementor-widget elementor-widget-heading\" data-id=\"68202e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Double lecture m\u00e9tier \/ syst\u00e8me<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eefe260 elementor-widget elementor-widget-text-editor\" data-id=\"eefe260\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous rapprochons les besoins des directions commerciales, financi\u00e8res et op\u00e9rationnelles avec les contraintes du CRM, de l\u2019ERP, du reporting et des outils m\u00e9tiers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c8b9bbd e-flex e-con-boxed e-con e-parent\" data-id=\"2c8b9bbd\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1f815d04 e-con-full e-flex e-con e-child\" data-id=\"1f815d04\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-95ab167 e-con-full jkit-sticky-element--enabled e-flex jkit-sticky-element-on--down jkit-sticky-position--sticky e-con e-child\" data-id=\"95ab167\" data-element_type=\"container\" data-settings=\"{&quot;jkit_sticky_top_position&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;50&quot;,&quot;sizes&quot;:[]},&quot;jkit_sticky_device&quot;:&quot;desktop&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33a3dd10 elementor-widget elementor-widget-text-editor\" data-id=\"33a3dd10\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>R\u00e9f\u00e9rences<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50e21afb elementor-widget elementor-widget-jkit_heading\" data-id=\"50e21afb\" data-element_type=\"widget\" data-widget_type=\"jkit_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-heading  align- align-tablet- align-mobile- jeg_module___6a5fd9a728233\" ><div class=\"heading-section-title  display-inline-block\"><h1 class=\"heading-title\">Des organisations nous sollicitent lorsque le pilotage devient un sujet <span class=\"style-color\"><span>strat\u00e9gique.<\/span><\/span><\/h1><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b00b337 elementor-widget elementor-widget-text-editor\" data-id=\"1b00b337\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Overto intervient aupr\u00e8s d\u2019organisations qui doivent fiabiliser leur pilotage, structurer leur syst\u00e8me commercial ou reprendre le contr\u00f4le de leurs donn\u00e9es et outils.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-196a1877 e-con-full e-grid e-con e-child\" data-id=\"196a1877\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2f94dda0 e-con-full card e-flex e-con e-child\" data-id=\"2f94dda0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-686c7309 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"686c7309\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/www.overto.fr\/wp-content\/uploads\/2025\/03\/unnamed.png\" class=\"attachment-large size-large wp-image-184\" alt=\"\" srcset=\"https:\/\/www.overto.fr\/wp-content\/uploads\/2025\/03\/unnamed.png 512w, https:\/\/www.overto.fr\/wp-content\/uploads\/2025\/03\/unnamed-300x300.png 300w, https:\/\/www.overto.fr\/wp-content\/uploads\/2025\/03\/unnamed-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a3f5390 elementor-widget elementor-widget-text-editor\" data-id=\"2a3f5390\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bien&rsquo;ici<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efbdaff elementor-widget elementor-widget-text-editor\" data-id=\"efbdaff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Structuration CRM &amp; architecture op\u00e9rationnelle<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22f2857e e-con-full card e-flex e-con e-child\" data-id=\"22f2857e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10464735 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"10464735\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"270\" height=\"239\" src=\"https:\/\/www.overto.fr\/wp-content\/uploads\/2025\/03\/Logo_Speechi_2023-500x372-2.png\" class=\"attachment-large size-large wp-image-2675\" alt=\"\" srcset=\"https:\/\/www.overto.fr\/wp-content\/uploads\/2025\/03\/Logo_Speechi_2023-500x372-2.png 270w, https:\/\/www.overto.fr\/wp-content\/uploads\/2025\/03\/Logo_Speechi_2023-500x372-2-14x12.png 14w\" sizes=\"(max-width: 270px) 100vw, 270px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b6f3dfe elementor-widget elementor-widget-text-editor\" data-id=\"7b6f3dfe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Speechi<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bef78bb elementor-widget elementor-widget-text-editor\" data-id=\"3bef78bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fiabilisation du reporting post-acquisition<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62d7c1e5 e-con-full card e-flex e-con e-child\" data-id=\"62d7c1e5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58202948 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"58202948\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"400\" src=\"https:\/\/www.overto.fr\/wp-content\/uploads\/2025\/03\/Logo_mono500_BLACK_150ppp-768x400-1.webp\" class=\"attachment-large size-large wp-image-2682\" alt=\"\" srcset=\"https:\/\/www.overto.fr\/wp-content\/uploads\/2025\/03\/Logo_mono500_BLACK_150ppp-768x400-1.webp 768w, https:\/\/www.overto.fr\/wp-content\/uploads\/2025\/03\/Logo_mono500_BLACK_150ppp-768x400-1-300x156.webp 300w, https:\/\/www.overto.fr\/wp-content\/uploads\/2025\/03\/Logo_mono500_BLACK_150ppp-768x400-1-18x9.webp 18w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ff42abe elementor-widget elementor-widget-text-editor\" data-id=\"4ff42abe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mono 500<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41daf81e elementor-widget elementor-widget-text-editor\" data-id=\"41daf81e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pilotage commercial &amp; structuration de la donn\u00e9e<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-262e9cb9 e-con-full card e-flex e-con e-child\" data-id=\"262e9cb9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7544b509 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"7544b509\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"237\" src=\"https:\/\/www.overto.fr\/wp-content\/uploads\/2025\/03\/6746f94fa452c3ef7e4aef5f_670e7356339ed219d3aa6cec_670d2b60b4de5c52a82df39a_LOGOS-BASE-PICTOS-BASE-2-300x237-1.png\" class=\"attachment-large size-large wp-image-2678\" alt=\"\" srcset=\"https:\/\/www.overto.fr\/wp-content\/uploads\/2025\/03\/6746f94fa452c3ef7e4aef5f_670e7356339ed219d3aa6cec_670d2b60b4de5c52a82df39a_LOGOS-BASE-PICTOS-BASE-2-300x237-1.png 300w, https:\/\/www.overto.fr\/wp-content\/uploads\/2025\/03\/6746f94fa452c3ef7e4aef5f_670e7356339ed219d3aa6cec_670d2b60b4de5c52a82df39a_LOGOS-BASE-PICTOS-BASE-2-300x237-1-15x12.png 15w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-538c83ea elementor-widget elementor-widget-text-editor\" data-id=\"538c83ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La Carte Fran\u00e7aise<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69824661 elementor-widget elementor-widget-text-editor\" data-id=\"69824661\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Processus commerciaux &amp; am\u00e9lioration continue<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70fbc92 e-flex e-con-boxed e-con e-parent\" data-id=\"70fbc92\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4a83d286 e-con-full e-flex e-con e-child\" data-id=\"4a83d286\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f58bd8 elementor-widget elementor-widget-image\" data-id=\"4f58bd8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"698\" src=\"https:\/\/www.overto.fr\/wp-content\/uploads\/2026\/07\/Asset-3@2x-8.png\" class=\"attachment-large size-large wp-image-3961\" alt=\"\" srcset=\"https:\/\/www.overto.fr\/wp-content\/uploads\/2026\/07\/Asset-3@2x-8.png 1002w, https:\/\/www.overto.fr\/wp-content\/uploads\/2026\/07\/Asset-3@2x-8-300x262.png 300w, https:\/\/www.overto.fr\/wp-content\/uploads\/2026\/07\/Asset-3@2x-8-768x670.png 768w, https:\/\/www.overto.fr\/wp-content\/uploads\/2026\/07\/Asset-3@2x-8-14x12.png 14w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6722b47b elementor-widget elementor-widget-heading\" data-id=\"6722b47b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Overto, <span class=\"emphasis\">cabinet ind\u00e9pendant <\/span>sp\u00e9cialis\u00e9 dans le <span class=\"emphasis\">pilotage<\/span> des organisations B2B<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a7c220 elementor-widget elementor-widget-text-editor\" data-id=\"7a7c220\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"6968\" data-end=\"7162\">Overto est un cabinet de conseil ind\u00e9pendant fond\u00e9 pour accompagner les organisations B2B dans la structuration de leurs processus, de leurs donn\u00e9es et de leurs syst\u00e8mes de pilotage.<\/p><p data-start=\"7164\" data-end=\"7418\">Le cabinet intervient principalement aupr\u00e8s de directions g\u00e9n\u00e9rales, commerciales, financi\u00e8res et op\u00e9rationnelles confront\u00e9es \u00e0 un enjeu commun : disposer d\u2019une information fiable pour piloter l\u2019activit\u00e9, arbitrer les priorit\u00e9s et soutenir la croissance.<\/p><p data-start=\"7420\" data-end=\"7639\">Notre exp\u00e9rience couvre des environnements CRM, ERP, data et reporting vari\u00e9s, avec une attention particuli\u00e8re port\u00e9e \u00e0 la gouvernance, \u00e0 l\u2019adoption et \u00e0 la capacit\u00e9 des \u00e9quipes \u00e0 faire vivre les syst\u00e8mes dans la dur\u00e9e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00c0 propos d&rsquo;Overto Un cabinet de conseil pour fiabiliser le pilotage des organisations B2B Overto accompagne les organisations B2B lorsque leurs processus, leurs donn\u00e9es et leurs outils ne permettent plus de piloter l\u2019activit\u00e9 avec suffisamment de clart\u00e9. Nous intervenons \u00e0 la crois\u00e9e du CRM, de la gouvernance des donn\u00e9es, du reporting et des processus commerciaux [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3958","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.overto.fr\/en\/wp-json\/wp\/v2\/pages\/3958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.overto.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.overto.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.overto.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.overto.fr\/en\/wp-json\/wp\/v2\/comments?post=3958"}],"version-history":[{"count":4,"href":"https:\/\/www.overto.fr\/en\/wp-json\/wp\/v2\/pages\/3958\/revisions"}],"predecessor-version":[{"id":3964,"href":"https:\/\/www.overto.fr\/en\/wp-json\/wp\/v2\/pages\/3958\/revisions\/3964"}],"wp:attachment":[{"href":"https:\/\/www.overto.fr\/en\/wp-json\/wp\/v2\/media?parent=3958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}